I built the UX Research function at Locus from zero to one, helping teams integrate AI, mixed methods, and accessibility into product strategy

I built the UX Research function at Locus from zero to one, helping teams integrate AI, mixed methods, and accessibility into product strategy

UX Researcher
and Strategist

UX Researcher
and Strategist

What I'm up to: I’m currently working on accessibility, ensuring the product moves toward WCAG 2.2 AA compliance.

RESEARCH EXPERIENCE

Locus
UX REsearcher
(Jul 2024 - ongoing)
(Jul 2)
AIISH
Researcher + Designer
(Sep 2022 - Jul 2024)
Lego
design intern
(Aug 2023 - Dec 2023)

EDUCATION

NID
Masters universal Design
(2023)
MIT
bachelors in Design
(2020)
portrait
portrait

What I'm up to: I’m currently working on accessibility, ensuring the product moves toward WCAG 2.2 AA compliance.

RESEARCH EXPERIENCE

Locus
UX REsearcher
(Jul 2)
AIISH
Researcher + Designer
(Sep 2022 - Jul 2024)
Lego
design intern
(Aug 2023 - Dec 2023)

EDUCATION

NID
Masters universal Design
(2023)
MIT
bachelors in Design
(2020)
portrait

WORK

I believe research is more than answering questions; it is about shifting perspectives. In every study, my focus is on driving better decisions by putting users at the center.

RESEARCH IN ACTION: Methods I’ve Applied

Generative Research

  • User Interviews

  • Field studies

  • Ethnography

  • Surveys

Generative Research

  • User Interviews

  • Field studies

  • Ethnography

  • Surveys

Evaluative Research

  • A/B Testing

  • Heuristic Evaluation

  • Benchmarking Studies

Evaluative Research

  • A/B Testing

  • Heuristic Evaluation

  • Benchmarking Studies

Quantitative Research

  • Analytics Review

  • Event tracking

  • Surveys

Quantitative Research

  • Analytics Review

  • Event tracking

  • Surveys

Mixed Methods

  • Journey mapping

  • Prototype testing

  • Card sorting

Mixed Methods

  • Journey mapping

  • Prototype testing

  • Card sorting

Accessibility Research

  • Colour Contrast

  • Readability test

Accessibility Research

  • Colour Contrast

  • Readability test

Rapid Research

  • Gurrilla Test

  • Preference testing

  • Usability testing

Rapid Research

  • Gurrilla Test

  • Preference testing

  • Usability testing